background image

I decide to work on the background image again. I think this one has potential. I kinda "borrow" buildings/billboards from different countries and make it look like a universal city. I am gonna try add some effect for the look on the next step.

final logo variations

Serif or San Serif?

Heroes have "bold" kinda image. I want my logo has a hero personality.

Logo In Progress Continues

Go back to original idea that using different typefaces which represent different hero characters. I add colors this time.

Hypothesis

Media create heroes: how has marketing effect the hero culture? Given the tendency of hero worship nature, traditionally, a hero serves as a "role model" that heroism has a moral component and today there is no better example of media create frenzy heroism in the use of marketing strategy and advertising.  

website mockup:

background image use: time square (collage???)

billboard: site statement "myth, media and man-made heroes never die"

logo sketcth r2

  

logo/site layout in progress

I am still working on logo.  I am focusing on the typeface personality and color this time and see if I can make a logo which conveys a message that media creates heroes. How has media effect hero culture and how has a hero figure generate sufficient commercial interest in the marketing, transforming traditional hero figures into today's business? 

Heropolis is the new name I come out. A city where all heroes live together and you come to this city to meet these heroes ad learn to become a hero yourself! How about that?

make me a hero site sketch

The background image will be buildings surrounding by different types of media - magazines, news stands...etc.

Logo design approach

Hero logo approach - The use of different typefaces represent different hero characters and each typeface plays an important role as heroes in myth or media created.