Myth, Media and Man-Made
Myth and Media Heroes never die–they only sleep till we need them.
http://www.loyno.edu/~MidAges/sdemers.html
Monday, February 25, 2008
Monday, February 18, 2008
Friday, February 15, 2008
site map:: Make me a hero (for a day)
Understand how heroes are created and if not worshiped, revered.
Friday, February 1, 2008
Thesis hypothesis
Today’s marketing is based on historical hero figures: the effect of modern marketing/advertising/media on heroes and traditional hero culture in consumer behavior
Q: How has a hero figure generate sufficient commercial interest in the marketing, transforming traditional hero figures into today’s business use? How has marketing effect the hero culture?
For most of human history, hero has been synonymous with warrior. Today, extraordinary achievement is no longer confined to valor in combat. Aside from military heroes, there are humanitarian heroes, cultural heroes, and political heroes. Thomas Jefferson wrote the Declaration of Independence. Beethoven is a hero of music, Vincent Van Gogh of art, Einstein of science. Heroes somehow find a way to make a difference because of them perhaps and the development of media has affected the definition of heroes. Superman for instance is the production of media.
Based on the hero deed, 5 major categories is established. There are two types of deed; one is physical deed that is someone who performed war act or physical act of saving life; someone who gave himself, sacrificed himself to another. Spiritual deed is someone who has learned or found a mode of experiencing a super-normal range of human spiritual life and come back and communicates it. It is a cycle.
Hero Categories
1. God Figure
Osiris in Ancient Egypt vs. Heracles in Greek Mythology vs. CK
2. Religious Figure
Buddha vs. Moses
3. Nationalistic Figure
Julius Caesar vs. Alexander III
4. Humanist Figure
Leonardo da Vinci vs. Albert Einstein vs. Gandhi vs. Vincent Van Gogh
5. Theatrical Figure
Filmmakers, Celebrities and fictional heroic figures
There are different types of heroes; advertising has to concern consumers’ social culture and condition not just to enjoy visual stimuli, but to connect visual or textual material, both on the surface and what lies beneath it. In the other words, advertisement can be treated as a powerful educational tool capable of reaching and motivating audiences that is, an ability to create a code that connects the creator and audience by using heroes as the thinking tool to achieve an internal transfer of significance to consumers. It is also very interesting to look at the fictitious heroes evolving television or film like superman creates a real world craving for admirable stars. These stars are false fleeting that they are not real heroes to most people but the hero figure, which they play in the film or television.
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american idol/make me supermodel/youtube/facebook
http://www.myhero.com/myhero/
http://www.nbc.com/Heroes/
Q: How has a hero figure generate sufficient commercial interest in the marketing, transforming traditional hero figures into today’s business use? How has marketing effect the hero culture?
For most of human history, hero has been synonymous with warrior. Today, extraordinary achievement is no longer confined to valor in combat. Aside from military heroes, there are humanitarian heroes, cultural heroes, and political heroes. Thomas Jefferson wrote the Declaration of Independence. Beethoven is a hero of music, Vincent Van Gogh of art, Einstein of science. Heroes somehow find a way to make a difference because of them perhaps and the development of media has affected the definition of heroes. Superman for instance is the production of media.
Based on the hero deed, 5 major categories is established. There are two types of deed; one is physical deed that is someone who performed war act or physical act of saving life; someone who gave himself, sacrificed himself to another. Spiritual deed is someone who has learned or found a mode of experiencing a super-normal range of human spiritual life and come back and communicates it. It is a cycle.
Hero Categories
1. God Figure
Osiris in Ancient Egypt vs. Heracles in Greek Mythology vs. CK
2. Religious Figure
Buddha vs. Moses
3. Nationalistic Figure
Julius Caesar vs. Alexander III
4. Humanist Figure
Leonardo da Vinci vs. Albert Einstein vs. Gandhi vs. Vincent Van Gogh
5. Theatrical Figure
Filmmakers, Celebrities and fictional heroic figures
There are different types of heroes; advertising has to concern consumers’ social culture and condition not just to enjoy visual stimuli, but to connect visual or textual material, both on the surface and what lies beneath it. In the other words, advertisement can be treated as a powerful educational tool capable of reaching and motivating audiences that is, an ability to create a code that connects the creator and audience by using heroes as the thinking tool to achieve an internal transfer of significance to consumers. It is also very interesting to look at the fictitious heroes evolving television or film like superman creates a real world craving for admirable stars. These stars are false fleeting that they are not real heroes to most people but the hero figure, which they play in the film or television.
------------------------------------------------------------------------
american idol/make me supermodel/youtube/facebook
http://www.myhero.com/myhero/
http://www.nbc.com/Heroes/
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