iphone

it's very frustrating that iphone is not a flash - friendly device...

dsignfactory.com

I'm still working on my site. The site will be flash based which cooperating with xml. i have few videos to show so the actionscript code will be a little complicated I guess.

http://www.dsignfactory.com

portfolio

I have been editing my portfolio and re-design my personal site. I really love doing interactive stuff though it's a little frustrating when the actionscript does not work as I expected. However, as I get the as to work, I feel very happy and wnting to do more and learn more about interactive stuff. I love to browse the FWa site where I have most fun of visiting those well-design/fun sites. I am gonna take one more advanced actionscript class to make my flash knowledge to the next level.

Got Jamba??

Jamba juice, any kinda drink buy one get one free!!!!!! Get your coupon!

jambajuice.com

reference books

just got few useful reference books and magazines lately. My bookshelf is all packed now.


Actionscript 3.0 Bible
Essential Actionscript 3.0
Advertising Now Online
Guidelines for Online Success

magazines

I like to browse magazines in Barns Nobles bookstore and I happened to find two magazines about web design which conclude some interesting topics and useful a CD for references.

Thesis project wrapping up

I have been working on my thesis project and it's a flash site basis. i am trying to do as much as I can even if this project is a prototype. I was going to animate few hero characters and I have been drawing them with illustartor. I decide to change my approach since the style can't match the entire site look. I have collect some movies from Julius Caesar to CK TV commercial. I use Final Cut Pro to make a short movie which layout the transition of traditional hero's role and value to how today's marketing use it as their marketing strategy. I also cooperate the movie with After Effect. I am gonna put this quicktime movie into the website's " evolution" page.

Heropolis website background final look

Heropolis site page layout

background image

I decide to work on the background image again. I think this one has potential. I kinda "borrow" buildings/billboards from different countries and make it look like a universal city. I am gonna try add some effect for the look on the next step.

final logo variations

Serif or San Serif?

Heroes have "bold" kinda image. I want my logo has a hero personality.

Logo In Progress Continues

Go back to original idea that using different typefaces which represent different hero characters. I add colors this time.

Hypothesis

Media create heroes: how has marketing effect the hero culture? Given the tendency of hero worship nature, traditionally, a hero serves as a "role model" that heroism has a moral component and today there is no better example of media create frenzy heroism in the use of marketing strategy and advertising.  

website mockup:

background image use: time square (collage???)

billboard: site statement "myth, media and man-made heroes never die"

logo sketcth r2

  

logo/site layout in progress

I am still working on logo.  I am focusing on the typeface personality and color this time and see if I can make a logo which conveys a message that media creates heroes. How has media effect hero culture and how has a hero figure generate sufficient commercial interest in the marketing, transforming traditional hero figures into today's business? 

Heropolis is the new name I come out. A city where all heroes live together and you come to this city to meet these heroes ad learn to become a hero yourself! How about that?

make me a hero site sketch

The background image will be buildings surrounding by different types of media - magazines, news stands...etc.

Logo design approach

Hero logo approach - The use of different typefaces represent different hero characters and each typeface plays an important role as heroes in myth or media created.

statement

Myth, Media and Man-Made
Myth and Media Heroes never die–they only sleep till we need them.



http://www.loyno.edu/~MidAges/sdemers.html

logo (revised)

new site map

hero logo sketches

site map:: Make me a hero (for a day)

Understand how heroes are created and if not worshiped, revered.

Thesis hypothesis

Today’s marketing is based on historical hero figures: the effect of modern marketing/advertising/media on heroes and traditional hero culture in consumer behavior

Q: How has a hero figure generate sufficient commercial interest in the marketing, transforming traditional hero figures into today’s business use? How has marketing effect the hero culture?

For most of human history, hero has been synonymous with warrior. Today, extraordinary achievement is no longer confined to valor in combat. Aside from military heroes, there are humanitarian heroes, cultural heroes, and political heroes. Thomas Jefferson wrote the Declaration of Independence. Beethoven is a hero of music, Vincent Van Gogh of art, Einstein of science. Heroes somehow find a way to make a difference because of them perhaps and the development of media has affected the definition of heroes. Superman for instance is the production of media.

Based on the hero deed, 5 major categories is established. There are two types of deed; one is physical deed that is someone who performed war act or physical act of saving life; someone who gave himself, sacrificed himself to another. Spiritual deed is someone who has learned or found a mode of experiencing a super-normal range of human spiritual life and come back and communicates it. It is a cycle.

Hero Categories
1. God Figure
Osiris in Ancient Egypt vs. Heracles in Greek Mythology vs. CK



2. Religious Figure
Buddha vs. Moses



3. Nationalistic Figure
Julius Caesar vs. Alexander III



4. Humanist Figure
Leonardo da Vinci vs. Albert Einstein vs. Gandhi vs. Vincent Van Gogh



5. Theatrical Figure
Filmmakers, Celebrities and fictional heroic figures



There are different types of heroes; advertising has to concern consumers’ social culture and condition not just to enjoy visual stimuli, but to connect visual or textual material, both on the surface and what lies beneath it. In the other words, advertisement can be treated as a powerful educational tool capable of reaching and motivating audiences that is, an ability to create a code that connects the creator and audience by using heroes as the thinking tool to achieve an internal transfer of significance to consumers. It is also very interesting to look at the fictitious heroes evolving television or film like superman creates a real world craving for admirable stars. These stars are false fleeting that they are not real heroes to most people but the hero figure, which they play in the film or television.
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american idol/make me supermodel/youtube/facebook

http://www.myhero.com/myhero/
http://www.nbc.com/Heroes/